Who Ate Weight Watchers’s (WTW) Lunch?
Weight Watchers (WTW) has attracted a lot of attention in the past 6 months. Here is why:
![WTW stock price chart 2013-2014 WTW stock price chart 2013-2014](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5967fef-49ba-4a58-acbd-7f9ab22846b3_947x250.png)
The stock price has declined from the $45 range to the $37 range, to $30, to $20. And, if you look further back, you will see the 2011 and early 2012 peak of $80. Terrible!
What is so great about WTW?
Operates on virtually zero capital.
Has mindshare, thanks to its…