Toys and Treasures: A 20-Year Review of Jumbo SA
"Toys and play are the preludes to serious ideas."
Jumbo (BELA on ATSE) is the largest toy store chain in Greece. It was founded 36 years ago, became public 10 years after, and 13 years ago joined the FTSE/Athex 20 index - the main Greek stock market benchmark.
I first looked at it in 2012, following the European debt crisis, and wrote a post about it in 2013, when this blog was young.